Hannah
Barnett
Whether it’s launching a new brew or creating buzz around an event, I bring a dose creativity and sarcasm to every project. Just what you want right?
Nice to meet you.
Branding Professional
I’m a CPG brand marketing pro with a knack for turning hops into hype. With over a decade in the bev-alc industry, I’ve crafted campaigns that not only sell but get you smiling while we do it.
Work
History
Where I've Been
Firestone Walker
Brand Director
6/2023 - Present
Brand Director
6/2023 - Present
10 Barrel Brewing
Digital Marketing Manager
11/2018 - 9/2021
Digital Marketing Manager
11/2018 - 9/2021
Golden Road
Brand Manager
9/2021 - 6/2023
Brand Manager
9/2021 - 6/2023
10 Barrel Brewing
Event Manager
11/2018 - 9/2021
Event Manager
11/2018 - 9/2021
Responsible for strategic thought leadership, portfolio management, product innovation, and marketing strategy for Firestone Walker, Mind Haze, and Cali Squeeze brand families; delivering a robust, clear, and meaningful brand experience with drinkers globally.
Directly managed all digital communications for 10 Barrel Brewing brand portfolio including strategy, development, partner communications (PR & Influencer), paid/owned media, and measurement. Developed branded photo & video content as manager of in-house media team.
Responsible for producing & monitoring growth drivers including insight-led growth & innovation plans, content & communications plans, a targeted retail activation calendar, and an experiential plan that includes brand immersions at multiple iconic California festivals.
Focused on large-scale event production from concept to completion for 6 different 10 Barrel Brewing locations in 5 different states. Managed staffing, talent, logistics, and city permitting within scope and budget.
Boise Brewing
Marketing Director
6/2014 - 2/2017
Marketing Director
6/2014 - 2/2017
Marketing lead for the company responsible for developing cohesive marketing strategies including brand direction, 360° programming, owned/earned media plans, and experiential activations.
so, so, so many beer names.
Are you impressed yet?
Are you impressed yet?
Highlights from 2018 to 2024:
Couple things I think are cool
Couple things I think are cool
+
Projects
Real Beer. Real Fruit.
Real Life.
Real Life.
A fresh campaign for the fastest growing beer in fruit.
Role: Brand Director
Fully Aligned Podcast
What happens a conversation at the bar turns into a full-fledged reality.
Role: Talent, Writer & Producer
Ride On IPA Launch
The Challenge: Build an IPA brand from scratch in less than 6 weeks. The Result: Iconic California Cool.
Role: Manager & Concept Lead
Good Sit Pup Ale
A brew for your best friend with a roster of sponsored pupletes.
Role: Product Development, Campaign Lead, Copywriter
Pray for Snow
How do you turn a movie premiere into a rager? Add beer of course.
Role: Event Concept & Execution
Hold My Beer
It's a snowboarding film.
Role: Assistant Producer
Beertalk Video Series
Talkin' beer with one of the nation's leading brewmasters
Role: Lead Producer
Mango Cart Rebrand
Building a whole new world for Anheuser-Busch's Mango darling.
Role: Brand Manager
Let Your Mind Wander
A whole new world for one of Calfornia's most iconic hazy IPA brands.
Role: Brand Director
The Last Blockbuster
Turning a one-off beer in tiny town into a worldwide viral sensation
Role: Product Concept & Brand Partnership Lead
Thank
you
Reccomendations
Grady Skelton
Hannah has a creative mind and has brought ideas to round table meetings that are both outside the box and purposeful to their core.
10 Barrel Brewing, Senior Brand Director
Andy Goggins
Hannah is also one of the most driven professionals I've worked with, always looking to learn and improve, and with a ton of tenacity who won't shy away from any new initiatives or huge projects.
10 Barrel Brewing, Marketing Director
Lauren Greenwood
She has a way of working that makes it easy to approach her for advice, and her advice always exceeds expectations and helps create a new line of thinking.
Golden Road, Innovation Manager
